To help every Jew own and express their unique Jewish identity openly

Our mission is simple: tell the truth about who we are and what we stand for. It’s about our narrative.

I’m That Jew strengthens Jewish identity from within. It starts with the individual—taking pride in being Jewish, owning our story, and connecting with other Jews. That’s how we build resilience. When like-minded Jews come together, community forms. And when we show up unapologetically, allies take notice. They see us, and learn about who we really are.

But this isn’t just about identity—it’s about action. A strong Jewish foundation leads to deeper connections with Israel, stronger Jewish education, and real allyship. We mobilize—fighting antisemitism at the grassroots level, pressuring leaders to do more, and activating Jews and allies to push for real change.
This isn’t just a moment—it’s a movement. A forever narrative—not just in crisis—rooted in pride and inclusivity, ensuring we know who we are, and the world does too.

Never again can we be caught without a narrative. I’m That Jew is every Jew. A voice we invest in—always.
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Part of Merit Spread Foundation

The Merit Spread Foundation is a leading nonprofit organization organized and regulated in Israel as a public benefit company in Israel (section 46) and the USA as a 501 (C-3) organization. The organization is supporting various public benefit causes. The domains of activity are wide and include education, health, scientific research, welfare, culture and more.

Donating in United States
a 501(c)(3) non-profit
Donating in Israel
Section 46 of the Income Tax Ordinance